The Power of the Image
Assessment Criteria:
Unit 3 Ideas and Concepts in Art and Design
To achieve a pass grade the evidence must
show that the learner is able to:
P1 identify and select visual and non-visual
references which inform ideas
P2 investigate ideas-generating techniques
P3 generate and refine ideas in response to
briefs
P4 communicate and present ideas and
outcomes to different audiences.
To achieve a merit grade the evidence must
show that, in addition to the pass criteria,
the learner is able to:
M1 use the results of purposeful research
and investigation to inform own ideas
and concepts, demonstrating coherent
direction in originating and developing
ideas
M2 demonstrate an individual approach to
producing purposeful ideas and solutions
in response to briefs and to present work
coherently and effectively.
To achieve a distinction grade the evidence
must show that, in addition to the pass and
merit criteria, the learner is able to:
D1 independently analyse and interpret
research to generate personal ideas and
concepts, applying sophisticated thinking
in generating, modifying and synthesising
original ideas
D2 demonstrate an individual and
perceptive approach to producing and
communicating innovative and exciting
work using sophisticated presentation
methods.
Unit 4 Visual Communication in Art and Design
To achieve a pass grade the evidence must
show that the learner is able to:
P1 explain how media, materials and
techniques are used in others’ work to
convey ideas and meaning
P2 develop their own visual language by
working with a range of methods,
materials and media
P3 compare ways in which visual language is
used to communicate ideas and meaning
P4 communicate an intended meaning to a
specified audience by using visual
language.
To achieve a merit grade the evidence must
show that, in addition to the pass criteria,
the learner is able to:
M1 show considered understandings of how
media, materials and techniques are
used across a diverse range of others’
work to convey ideas and meaning,
whilst experimenting with a broad range
of media, methods and materials to
enable effective comparisons to be
drawn
M2 extend and refine the use of methods,
materials and media to develop and
enhance individual visual language as a
means of creating particular messages
and meanings to specific audiences.
To achieve a distinction grade the evidence
must show that, in addition to the pass and
merit criteria, the learner is able to:
D1 independently synthesise understandings
of others’ and their own visual language
to inform experimentation, and
comparison, in the underpinning and
development of sophisticated visual
communication intended for a specific
audience.